Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets , Paul A. Geroski Ebook

29.08.2017 09:13

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets


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Ebook Details:

Author: Paul A. Geroski
ISBN: No Code
If you get there first, youll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
If you get there first, youll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as…mehr
  • Produktdetails
  • Verlag: JOSSEY BASS / John Wiley & Sons
  • Seitenzahl: 200
  • 2004
  • Ausstattung/Bilder: 240 Seiten - 237 x 159
  • Englisch
  • Abmessung: 232mm x 161mm x 21mm
  • Gewicht: 386g
  • ISBN-13: 9780787971540
  • ISBN-10: 0787971545
  • Best.Nr.: 12986406


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